Jasneet Bachal, Head of Marketing at YES Bank, shares how the brand pulled marketing levers over the year to work with the consumer. She shares how Yes Bank developed contactless, seamless solutions to make customers feel safe in the right order.
As a video series, BE Limitless incorporates views from leading marketers of how they have pushed the boundaries of late and their vision for a limitless future. The series is presented by ABP Network.
Bachal adds that the brand has explored how to merge partnerships, leverage marketing technology platforms, and develop customer solutions that are beneficial and meaningful for the consumer, the community, and also for the bank.
“Being socially responsible and being customer first are the two things we kept in mind as a mantra as we developed solutions, customer journeys, and even communications that we launched,” she adds.
Check out the full video for more insight.
Also read: Be Boundless: Dr. med. Rajesh Ramakrishnan, Perfetti Van Melle, urges a philosophy of growth to be limitless