Abhilash Panda, CEO DIZO India. NEW DELHI: DIZO, the first consumer tech brand from the Chinese smartphone manufacturer Realme, appointed Abhilash Panda as Chief Executive Officer (CEO) and spokesman for DIZO India on Friday.

Panda joins DIZO India from the domestic e-commerce marketplace Flipkart, where he was director for mobile phones.

As a seasoned industry manager, in his last job at Flipkart, he worked with technology brands like Realme, according to an official statement.

Panda led DIZO operations in India and will now expand his responsibilities as official spokesperson, he added.

As CEO and spokesman for DIZO, he will be responsible for all operational areas including sales, marketing, research and development (R&D), supply chain, human resources and others, as well as the front end for all official brand announcements, and he will try to get DIZO among the top – Positioning brands in the Artificial Internet of Things (AIoT) product category.

It recently launched its first products in the Indian market, including wireless neckband earbuds and TWS earbuds.

“I am excited to join the super energetic and promising DIZO team in India. I look forward to driving the business momentum at DIZO and making it one of India’s top brands for AIoT products … Coupled with the strong support from Realme and the pan-Indian reach of Flipkart, we are confident to offer our consumers a world class Abhilash Panda said of leading the DIZO team in India.

“Today’s consumers are a demanding bunch. They know their technology and are value-conscious and, above all, ready to find solutions that make their lives easier. At DIZO, our mission will be to make this introduction easier for them, ”added Panda.

Driven by demand amid a pandemic, the Indian wearables market (earwear, wristbands and watches) grew sharply 170.3% year over year in Q1 21 and delivered 11.4 million units, according to industry tracker International Data Corporation (IDC). The watches category grew 463.8% year over year in Q1 21, becoming the fastest growing category in wearables, while the wrist wear category (bracelets and watches) grew 74.8% year over year .

The earwear category also posted triple-digit growth of 209.3% in the first quarter of 21.

In particular, the Truly Wireless Stereo (TWS) category grew by 284.4% compared to the previous year, with a share of 35.0% in the total earwear category. It was led by boAt while OnePlus took second place, largely supported by OnePlus Buds Z.