In order to expand its commercial offerings in complementary product categories, Mango, one of the leading fashion groups in the world, has decided to open its online sales channel to third-party brands. For the spring, the Spanish clothing company has signed a three-year contract to sell the collections of the Italian brand Intimissimi on its e-commerce platforms.

The first phase after the development work that Mango carried out to further develop its platforms was the signing of an agreement with the Italian brand Intimissimi, owned by Grupo Calzedonia, to sell a wide range of clothing from the lingerie brand’s collections Mango’s online channel.

The aim of the agreement is to be able to offer Mango customers new products that cover all of their needs. “Our goal is not to become a huge multi-brand marketplace, but to expand our commercial offering with brands that are compatible with our positioning,” said Mango’s online and customer director Elena Carasso in a statement.

The agreement with Intimissimi will initially run for 3 years and it is planned to roll out this service in six countries (Spain, Netherlands, Germany, UK, Portugal and France) with a view to gradually expanding it to the other markets where Mango will be present Online portal sold.

Regarding the following phases that the company will initiate, Carasso said: “The technological ecosystem that has been developed over the last few months to market the Intimissimi collections will allow us to integrate with other brands by we access their products and stocks. We will continue to analyze new opportunities that add value to our customers, taking great care to ensure that they are compatible with the Mango brand, one of our greatest assets. “

Mango started its e-commerce in 2000, making it one of the first fashion retailers to do so. At the end of 2019, Mango’s online channel achieved sales of 564 million euros, which corresponds to 24 percent of the company’s total sales. The brand celebrated its 20th anniversary in October 2020 and has set itself the goal of achieving sales of 1 billion euros in 2021.

Fibre2Fashion News Desk (RKS)

In order to expand its commercial offerings in complementary product categories, Mango, one of the leading fashion groups in the world, has decided to open its online sales channel to third-party brands. For the spring, the Spanish clothing company has signed a three-year contract to sell the collections of the Italian brand Intimissimi on its e-commerce platforms.