Classic Brands Infinity Encore bed

COLOMBIA, MD – July 14, 2021 – Classic Brands, a leading designer, distributor and manufacturer of sleep products, accessories and furniture, announced today that the company will be showcasing its Infinity Sleep collection at the upcoming Las Vegas Market. Classic’s team of sleep experts will be on hand to showcase the unrivaled benefits of the Hybrid Infinity, Infinity Modern and Infinity Encore product lines, as well as a comprehensive selection of imaginatively designed mattresses that retailers can use to tailor features to their specific needs. The Las Vegas Market 2021 takes place August 22-26 in Las Vegas, Nevada. Visitors to the event will find Classic Brands at booth B970.

The three elements of Classic’s Infinity Sleep collection – Hybrid Infinity, Infinity Modern and Infinity Encore – are designed to complement each other seamlessly while offering brick and mortar retailers and e-commerce platforms a complete collection of products that addresses key consumer needs, drive sales and increase advertising efficiency. Further highlights of these three elements are:

Hybrid Infinity: The Hybrid Infinity mattresses were developed in collaboration with Sit ‘n Sleep, a leading Los Angeles-based mattress retailer, and range from 8 “to 15” profiles. All mattresses are packaged in Classic Brands signature bags, which consumers can conveniently deliver cash on delivery or take away, and come with a guaranteed 365-night trial, free shipping and free exchanges.

Infinity Modern: The Infinity Modern furniture collection is a diverse modern line made up of over 100 products designed for e-commerce and brick-and-mortar retailers, including metal, wooden and upholstered platforms and bed frames with adjustable bases. The presented Post and Beam line by Infinity Modern includes a platform bed made of solid pine wood as well as a bedside table made of solid birch wood, chests of drawers and a stable with carefully placed USB connections – all available in white and walnut. Infinity Modern upholstered beds have also been specifically designed to sit in or on slats, giving the consumer additional flexibility in preferred height adjustment.

Infinity Encore: The Infinity Modern collection is complemented by Infinity Encore by Classic, a five-bed memory foam collection with superior MDI memory foams, ice-cold special covers and sharp modern design aesthetics, which will also be on display at the Las Vegas Market .

“We look forward to introducing our Infinity Sleep collection at this year’s Las Vegas Market,” said Scott Burger, CEO of Classic Brands. “In our industry, keeping up with the demands of retailers, e-commerce platforms and consumers is a never-ending mission, a task that requires brands to constantly innovate and evolve to better meet the demands of the marketplace meet. At Classic Brands, part of our commitment to excellence is living that mission every day, introducing products and programs that truly fulfill the reputations of our partners and customers at all levels. Our Infinity Sleep collection is the latest in that commitment, and we’re excited to be sharing these innovations with the industry this summer in Vegas. “

Importantly, Hybrid Infinity by Classic is the industry’s first turnkey omnichannel bed program, offering six special hybrid mattresses alongside a dedicated website, e-commerce platform, TV advertising and a robust social media program with thousands of enthusiastic customer reviews . This offering has been particularly critical for retailers and e-commerce platforms over the past 18 months against the backdrop of the global pandemic and the associated changes in consumer behavior.

“As the United States continues to open and recover from the pandemic’s peak, the need for end-to-end solutions that enhance the capabilities of retailers and e-commerce platforms has been greater than ever,” said Vivian Weng, Chief Commercial Officer at Classic Brands. “COVID-19 has changed consumer sales in many ways – from shopping to delivery. We have been closely following these trends and have worked hard since the beginning of the pandemic to offer our partners and customers products that meet the ever-changing priorities of consumers. For example, our groundbreaking Hybrid Infinity Collection brings together superior products with plug-and-play digital assets, deep marketing insights, collaborative advertising and direct mail to consumers. This offering is unique on the market and ensures a comprehensive end-to-end solution that is convenient, efficient and cost-effective. “

For more information on Classic’s Infinity Sleep collection, visit www.ClassicBrands.com.

ABOUT CLASSIC BRANDS

Founded in 1971 with headquarters in Columbia, Maryland and sales capacities across the country, Classic Brands is a leading designer, distributor and manufacturer of sleep products, accessories and furniture with a focus on premium mattresses. The company has a long history of providing product development, sourcing, and logistics services to a wide variety of leading retail customers in the United States. Classic Brands constantly strives to deliver quality and comfort at an affordable price. The company uses the best materials from around the world, including natural and high-performance covers, Talalay and Dunlop latex, memory foam, gel-infused memory foam, innerspring and wrap hybrids. Classic Brands strives to be at the forefront of developing and manufacturing innovative products for healthier sleep. Its sleep systems are designed to get the maximum benefit from each night. More information is available at www.ClassicBrands.com.

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