Anshu Budhraja, CEO Amway India, Saikhom Mirabai Chanu and Ajay Khanna CMO Amway IndiaNew Delhi: Direct selling giant Amway India has signed Olympic silver medalist Saikhom Mirabai Chanu as a brand ambassador for Amway and its Nutrilite range of products.

The association with Chanu is in line with Amway’s focus on consolidating its health and nutrition category, particularly women and youth in the country, the company said Tuesday.

“Our association with Chanu also pays homage to our incredible female leaders who lead from the front and rethink the future for themselves, for their families and ultimately for society at large,” said Anshu Budhraja, CEO of Amway India.

“Women and youth, who are over 60 percent direct sellers, are at the heart of this incredible organization and are the trailblazers who help us drive entrepreneurship engagements to empower women and our women,” he added.

“As a professional athlete, I am always looking for ways to improve my fitness and thus my game. Therefore, proper nutrition through a balanced diet is extremely important to me, ”says Chanu.

Ajay Khanna, Chief Marketing Officer of Amway India, said, “Your unmatched commitment to fitness and youthfulness fits well with Nutrilite’s world-class image of offering the best of nature and the best of science for optimal health. With Ms. Chanu As our brand ambassador, we are confident that we will continue to strengthen our connection with young consumers across the country. ”

According to Amway, the nutritional category is growing immensely, with Nutrilite contributing over 61 percent of the company’s business revenue.

The category is focused on growth with a post increase in contribution to over 65 percent (CAGR of 10 percent) through 2024, which includes a significant contribution from the Nutrilite Traditional Herbal segment, the company said.