Another month, another victim of Amazon’s heightened control. After Aukey and RavPower’s takedowns, search results for Choetech’s range of chargers, USB-C hubs and cables are mysteriously empty. While we can’t say for sure what happened here, it seems like another case where Amazon is giving out distances for companies that don’t follow the rules.
Unlike the previous actions the online marketplace took against tech companies this year, today’s delisting doesn’t seem to have any external reports attached to it. Both Aukey and RavPower were criticized by sites like SafetyDetectives and The Wall Street Journal in the days leading up to their respective takedowns. Choetech, meanwhile, appears to be a victim of Amazon’s paying more attention to fake and paid reviews on its website. However, it is not immediately clear what rules the company violated to deserve its elimination.
Currently, looking in the storefront for Choetech brings up some random, unrelated products, like a Galaxy A11 wallet, screwdriver kit, and orchid clone paste. Neither of these matches the equipment you can find on Choetech’s own website, where all products will still be available for purchase.
Do you love what you do Do you think it’s wonderful that we can use our talents?
Shop on the Choetech website: https://t.co/rK4ZJlz08G #Choetech #MagSafe # iPhone13 #APPLE pic.twitter.com/8nbUAUuQK4
– CHOETECH (@CHOETECH) July 7, 2021
As usual, Amazon has not commented on whether or not it was responsible for today’s removal. In turn, Choetech’s most recent tweet directed users to buy MagSafe chargers on its actual website, although most of the other tweets from last month used Amazon links. This disassembly is another blow to the charger selection on Amazon, which looks slimmer by the day.