Businesses, regardless of industry or customer base, are based on one main principle: supply and demand. As a small business, a drop in demand can have a significant impact on your business. However, by increasing demand by exporting goods overseas and meeting the needs of international customers, you can increase inquiries, customers and profits.

International trade not only supports many independent companies around the world, but also helps stabilize the global economy. Exporting goods from one country to another is an integral part of business today. International trade can also allow small businesses to grow, creating more job opportunities and economic growth.

For a small business or start-up, further expansion and global export of goods can increase your demand, which in turn helps you reinvest in your business, secure jobs and grow your brand on a global scale.

In this article we are going to highlight some of the main advantages of exporting goods overseas as a small business and how Alibaba.com can help you provide a reliable platform to showcase your products, attract and showcase customers from another country You with valuable data that can help you predict global supply and demand trends and make informed decisions.

How exporting goods can help your business

The leap in confidence in exporting goods to an international customer base requires careful consideration. However, once you’ve done your research and determined that your business is ready to expand overseas, there is much to be gained as a small business by trading outside of your local market. Here are just a few of the many ways you can benefit from international trade.

1. Supply and demand

If you keep your small business within your country’s borders, the demand for your products may also be limited. The decision to sell goods overseas can help increase orders as you open up to a worldwide audience online. You may even discover a new source of income that you have never thought or thought of before.

The more revenue streams you generate for your business the better, as it can help protect your business from a decline in domestic sales or a change in buyer trends.

2. Take advantage of your country’s reputation

For example, if you sell products from the United States, you can easily leverage your home country’s reputation, culture, and popularity to drive interest and sales from overseas customers. Made In USA, for example, attracts customers looking for quality American goods and may give them the edge you need to grow your business globally.

In addition, handcrafted items from Vietnam are likely to attract European customers looking for handcrafted items from around the world.

3. Double your winnings

International trade has grown dramatically over the past 10 years, rising from $ 10 trillion in 2005 to over $ 17 trillion in 2017. Companies that specialize in the export of goods tend to grow faster and more economically than companies that only trade in their home country. So if you want to double your profit, you should really consider reselling your goods.

4. Innovation in business

When the borders are open and people around the world can act freely, product design and development become more creative, efficient and innovative. Being able to learn from the best in each industry and understand different cultures, fuel buying trends and overseas demand helps companies grow and develop much faster than if they were restricted in their home country or in one Bubble would be.

5. Reduce risk and reliance on the local market

Risk is only part of running a business, but there are ways you can reduce your risk as a small business. If we look at supply and demand, it can make or break any business, whether you are a small business or an international company.

One way to reduce risk is to diversify your income by creating different sources of income. You can do this by exporting goods overseas. As you grow your customer base, you increase the likelihood that your product will be needed and wanted. When your original customer demand drops, you can turn your attention to overseas customers and vice versa.

This benefit was recently illustrated during the global pandemic. With some countries still only marginally affected by Covid-19, others have suffered heavily from the massive economic impact. By diversifying your small business income through international trade, you can develop strategies to overcome an economic downturn in your home country or overseas.

If you want to learn more about exporting goods overseas and preparing your business before trading overseas, check out our article on How to Start Exporting: The Ultimate Guide.

International supply & demand

So if you want to get your slice of the import-export pie, you need to consider international supply and demand statistics first. By finding out your unique business opportunity using industry knowledge, market analysis, buying trends and demand data, you have everything you need to export goods overseas.

To help you with this, Alibaba.com actually developed fantastic data for international demand. Now, with Alibaba.com’s extensive research and analysis, you can learn more about your industry and its place in the international market. Industry reports and demand signaling tools enable new and existing companies already trading overseas or considering expanding overseas to gain vital information and industry knowledge regarding exporting products around the world. With categories such as jewelry, packaging, handicrafts and textiles, you can find your niche and have exclusive access to a large number of data and important facts about supply and demand. By the way, did we mention that this remarkable tool is completely free!

Alibaba – An international marketplace

Take into account the time and budget you may need to invest in selling goods overseas. Using a trusted international trading platform like Alibaba.com is the best way to get set up. On our platform, you can reach 10 million active buyers with a steady demand that your business can easily take advantage of. We also incorporate a range of smart tools and features to help you tackle the complexities of selling and exporting internationally, even if you have no sales experience. You have access to specialized support and professional services to ensure that your individual needs are taken into account.