Brand awareness is a term that describes how well a consumer knows your business. This is the first step in your marketing strategy to make sure consumers ready to make a purchase think of you first.
There are many ways to increase brand awareness, most of which you have already read. This article explains ten of the most unconventional ways you can try:
Method 1: delete custom merch
By giving away loot, you make sure the recipient doesn’t forget your company. According to Brandwatch, 94% of people who receive promotional items remember the advertiser and the product.
And with print-on-demand services, you don’t have to worry about making or fulfilling. You can order printed backpacks, customized T-shirts, mugs and pens with your company’s logo and the print-on-demand service send them directly to the recipient.
So who should you send it to? Loyal customers, webinar speakers, PR agencies, industry leaders and your employees.
Method 2: try dropshipping on eBay
If you’re looking to sell a physical product, having a seller page on eBay is a great way to reach a wider audience. According to Statista, there are 183 million active buyers on eBay.
Plus, with dropshipping on eBay, you don’t have to worry about fulfilling or taking orders. You can direct your focus to other marketing strategies and let eBay generate passive income for you at the same time. In fact, the top 10% of eBay dropshippers do on average $ 7,731 / month profit.
Method 3: start a podcast
While this is gaining traction, podcasting is a great way to present yourself in front of the right audience. The main goal of a podcast is to convey information so that your content doesn’t scare off customers who are still early in their journey.
The podcast becomes a touch point on their journey when they convert later. This is a long-term strategy that can lead to quality gaps, especially for B2B marketing.
Method 4: create a referral program
If you are offering an incentive to current users of your product or service, they will be happy to share a referral link with their community. The incentive can be an additional month of free subscriptions, a bucket bag, a discount on renewal, and much more, depending on what your business model is.
Method 5: write guest posts
This is a great way to promote your brand, especially in the B2B space. Guest posting is a great way to add value to another website while making sure your brand is recognized.
Instead of sharing general advice, create insightful and actionable content to make the practice worthwhile.
Method 6: create infographics
People love data. If you have original research to share in the form of an infographic, there is a very good chance that it will be taken up organically by other websites and given social share.
You can get too Backlinks from infographics This can improve your SEO and contribute to a higher ranking and more traffic.
Method 7: partnership with local businesses
If you are sharing a target audience with a company in an adjacent area, consider a local partnership. For example, if you are selling insurance and entering into a deal with a dealership, you can both benefit from that collaboration.
Method 8: Run Social Media Contests
Social media is a great way to run online contests to get more people to see your brand. If you have good incentives and prizes, you can gain a lot of traction on social media.
Method 9: build a memorable brand
When you find yourself in a competitive landscape, you can differentiate yourself by bringing your personality to the brand and creating content that differs from traditional blog posts or landing pages that lack creativity.
Think of the brands that made a lasting impression on you. Why did it work? Was it humor? Is that how you humanized your brand? Was their content more relatable?
Once you realize this and start thinking about how to do the same for your brand, learn how to do it Tell the story of your brand to ensure consistency across all channels. You can’t make your landing page quirky and the social media responses boring.
Method 10: drop a hot shot
A hot take is a commentary on recent events that is worded to evoke strong emotions. You can also consider it an unpopular opinion.
This will polarize your audience. Some may agree with you, others will be vehemently against it, but it will definitely get people talking about your brand.
At the end of the day
Brand awareness goals can vary. You may want to drive more visitors to your website, promote a new product, improve your online reputation, and improve conversion.
To run a successful campaign, make sure you clearly define the goals and KPIs and are willing to experiment to get the results you want.